BORN IN 1987When Asahi Super Dry was first created in 1987, it redefined the beer category and introduced the world to a new taste in beer.JAPAN’S NO.1Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan.BREWED TO THE HIGHEST QUALITYAsahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We call it Karakuchi taste.KARAKUCHI TASTEAlthough there is no direct translation, Karakuchi describes how our authentic Japanese beer is dry and crisp with a quick, clean finish. And as well as quenching your thirst, it also prepares your palate for what comes next.PROGRESSIVE BREWINGWe’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world.